Introduction of new video game brand, alongside SpongeBob SquarePants sets, to further build on firm's success

Mega Brands has “high hopes” for Assassin’s Creed sets

Mega Brands believes its new Assassin’s Creed Mega Bloks sets will match the success of its other video game inspired ranges.

The firm is launching a Mega Bloks Assassin’s CreedWarMachinesRange, Battalion Packs as well as Fortress Attack and Gunboat Takeover sets this autumn/winter.

“We have no doubt that our Mega Bloks Assassin’s Creed collector’s series will be as successful as our other collector brands,” said Dave Martin, VP international at Mega Brands.

“It has an extremely strong product portfolio based on iconic scenes in the video game which are bound to attract Assassin’s Creed fans. The figures are detailed, and with the brand’s cult following already, we have very high hopes for success.”

The firm believes that having struck a chord with gamers via its Halo and Call of Duty lines, along with the fact a new Assassin’s Creed game is on the way this year, now is the perfect time for the brand to hit the construction sector.

“With an already award- winning collector’s series, featuring some of the worlds’ top video game franchises, the popular Assassin’s Creed seemed like the logical next opportunity,” added Martin.

“Assassin’s Creed is Ubisoft’s best selling franchise and has sold over 73 million copies (as of April 2014). We’ve had high investment and support from Ubisoft, and with a new game due this autumn/winter, there’s a clear longevity for the property and a chance to fully develop the range.

“The new sets will be designed with the sophisticated builder in mind.”

The firm is also hoping to boost its boys’ offering with the launch of its SpongeBob SquarePants Mega Bloks range this Q4.

Martin continued: “It’s a fantastic addition to our portfolio of boys’ brands. With the new movie planned for next year, SpongeBob SquarePants is as popular as ever and is the perfect licensed character to help us increase our male-centric portfolio. Our construction range is one of the only SpongeBob SquarePants ranges to include movie related items, so that’s a real unique selling point for us.”

About dt-admin

Check Also

Mattel extends PlayBack recycling scheme to include Fisher-Price toys

Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price …