Christmas 2014 is already shaping up to be another successful one for Orchard Toys, thanks to significant growth in the pre-school sector.
The firm reports that the category has shown strong progression overall and in particular the two years and above age range.
Orchard Toys has already revealed the product lines it believes will be successful this festive season, including three new items: Can You Guess, Cake Monster and Big Dinosaurs, a 50-piece jigsaw puzzle.
The firm is also expecting big things from its colour and shape game, Christmas Surprises this year, and has already seen positive feedback to the range.
“In testing and reviews, Christmas Surprises has proved a huge hit. The exciting twist to the game is that when children turn over their cards at the end of the game, it reveals the present,” said Ali Brown, marketing manager at Orchard Toys told ToyNews.
“We’re really pleased with our Christmas portfolio this year. From initial forecasts we believe Christmas 2014 will prove to be yet another successful year for Orchard Toys. We have huge confidence that our new lines will all be Orchard Toys favourites this year.”