Golden Bear is offering a boost to UK nurseries this season, giving away a collection of activity packs, each worth £15,000.
As part of the firm’s autumn Pre-School Campaign, Golden Bear will be distributing 100 nursery activity kits to local groups, offering a bundle of branded toys and activities.
Working with partners such as JCB and BBC Worldwide, the month long activity will see four key pre-school brands engaging children at nursery groups.
My First JCB will kick of the initiative with a series of ‘hard hat’ activities, tis will be followed by Circle Time with Woolly and Tig in the second week, arts and crafts activities with CBeebies Bugbies and Mr tumble helping get kids active with Head Shoulder Knees and Toes.
Barry Hughes, general manager at Golden Bear, said: “This campaign has all the hallmarks of what we believe in at Golden Bear.
“Our toys are designed to engage with younger children through their favourite characters and for four important weeks in the sales calendar this is what will be happening in 100 professional nursery settings.
“Most importantly for us however, is the fact that they will all benefit significantly from the activity kits. Often pre-schools and playgroups are in need of extra funding and in receiving a kit we hope to be helping in a small way.”