Monopoly, Transformers, Guess Who and Boggle are going continental as Cartamundi launches its card game concept, Shuffle to the Italian market.
Already launched across France and Germany, Shuffle will also be hitting the rest of Europe, UK, Australia and New Zealand in the coming weeks.
Combining playing cards and digital technology, Shuffle can be used on tablets and Smartphones, to ‘bring card games to life.’
In its partnership with Hasbro, Cartamundi has already developed game concepts for Transformers and My Little Pony as well as Nerf, Littlest Pet Shop and Monopoly.
“Shuffle’s strong brands, great games and appeal across many age groups, not to mention the thrilling digital enhancements, have really caught the imagination of retailers in numerous markets,” said Trudi Bishop, head of marketing and licensing, Cartamudi group.
“This great new concept is also perfectly timed and positioned for the Christmas market, and we are certain that present buyers and card players across Europe will welcome its arrival.”