Golden Bear has enjoyed ‘phenomenal high sales’ for its new In the Night Garden Ninky Nonk Train.
The firm is having to double its production to meet new forecasts and anticipates that the line will deliver over £2million at retail in its the first six months.
The Ninky Nonk Musical Activity Train launched in July and has surpassed all expectations in its first weeks of sales as Golden Bear states that ‘at £49.99 it was initially thought of as a Q4 item’.
“We are over the moon with the first weeks of sales of our Ninky Nonk Musical Activity Train so much so that we have increased the forecast and doubled production," said Barry Hughes, Golden Bear’s general manager commented:
"To support this we have increased our TV support but this means unfortunately that we will have a shortage of stock and the line will be a sell-out. We now anticipate this one line will deliver over £2million at retail in the first 6 months and will be a winner year round. We are therefore planning to go back on TV in Q1 2015 once we have further stocks in the country.
"This line is superb and we are really proud of the play value it brings to In the Night Garden fans. We advise retailers to get these orders in as soon as they can and we will do the best we can to accommodate.”
The In the Night Garden Ninky Nonk Train consists of four separate carriages – each with its own features. The carriages can be bought together as one train or separately as standalone pull along play sets.