Adrian Mayes brings experience from Smoby, Golden Bear and Hy-Pro to firm.

Re:creation welcomes new general sales manager

Re:creation has bolstered its sale team with the appointment of Adrian Mayes as its new general sales manager.

Mayes (pictured) brings with him over 20 years of experience in the toy industry. He helped to build the Smoby business in the UK, while he has also held senior sales positions at Golden Bear, Hy-Pro and Rudolf Stein.

Mayes will now manage the Re:creation sales team and lead all sales initiatives across the firm’s brand line-up. This includes scooter brand Razor, Air Storm performance bows and a number of new launches such as the Razor Crazy Cart, Zip Stix, Stretchkins, Bright Light Pillow and the recently acquired Magic Choc Chocolate Picture Maker.

"I am delighted that Adrian has decided to join us to head up our sales function," said Michael Lehrter, chief executive at Re:creation. "This is an exciting time in our development and Adrian brings a wealth of knowledge and experience that will be invaluable as we continue the drive to put our brands at the heart of our business and strive to deliver exceptional customer service across the whole trade."

Mayes added: "Not only does Re:creation have a great team in place and an enviable brand portfolio, there are some truly innovative initiatives and launches in the pipeline which I am very excited about. This is a truly incredible time to be joining this dynamic business."

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