Firm had a strong demonstration of being able to secure business exclusives for growth.

Mask-arade scoops Homegrown Business of the Year accolade at National Business Awards

Mask-arade has beaten hundreds of other firms to scoop the Homegrown Business of the Year prize at the Nectar Business Small Business Awards 2014.

The firm – which has enjoyed success with its celebrity and personalised masks, desktop cutouts and lifesize cutouts – won the award due to its overall performance, with a particularly strong demonstration of being able to secure business exclusives for growth.

A panel of experts, including star of BBC1’s The Apprentice Karren Brady CBE and Nectar MD Will Shuckburgh, judged the entrants.

Brady commented: "Mask-arade is a very deserving winner of the Homegrown Business of the Year prize in this year’s Nectar Business Small Business Awards. The company is a shining example of what this category stands for and a great business to inspire others to do something similar, to grow and to be a success – especially in the current economic climate."

Founder of Mask-arade, Dean Walton, added: "This is a great honour for our company, which has grown up from humble beginnings at our kitchen table. The award win has already given the team here such a boost, as it recognises all the hard work that each staff member has put into the company.

"I’m really looking forward to attending the round table and being able to get first hand advice from the likes of Karren Brady about our business – it will be really valuable in taking Mask-arade to the next level. The £2,000 prize money and 50,000 Nectar points will go towards expanding our range."

Nectar Business Awards Ray Duffy – Mask-arade 4.0 from ON Broadcast on Vimeo.

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