Creative Toys Company has signed a deal to sponsor the weekday CITV Breakfast time-slot, promoting its SoccerStarz range.
The sponsorship started on September 1st and runs on weekdays from 6am to 9:25am until Friday, December 26th.
During this period the SoccerStarz TV bumper will be shown a total of 1,360 times.
“We are extremely excited to be sponsoring CITV Breakfast with SoccerStarz," said Andrew Welch, head of marketing, at Creative Toys.
"CITV Breakfast is one of the leading kids strands and they are a perfect partner to work with. This campaign will really drive awareness of the SoccerStarz brand/ With the new season 2014/2015 SoccerStarz launching this month, this CITV campaign is a key part of our marketing plans for Autumn/Winter.”
Dave Murphy, CITV Breakfast account manger added: “The Soccerstarz range is a fantastic fit for our weekday morning strand and will greatly appeal to our audience.
"We have some really exciting shows lined up for autumn/winter 2014, and are delighted to have Soccerstarz on board with us. We look forward to working with them in order to make the campaign a success.”