Moose Toys has appointed Mark Sullivan to the role of general manager of the company’s US division.
A well-known figure in the toy industry, Sullivan boasts many years of management experience, having started his career as a toy inventor.
Sullivan then moved into the corporate world with Tyco Toys, where he spent nearly ten years in various senior roles, including senior vice president of marketing.
A tenure at Mattel saw Sullivan become the firm’s senior vice president of games and entertainment, wheels and boys toys division.
Most recently, Sullivan held the position of executive vice president with Spin Master from 2006 to 2012.
“Mark’s extensive experience in management will add immense value to the Moose toys business,” read a statement from the firm. “He will be a key factor in expanding the company’s growth and solidifying its US market presence.”