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The campaign is designed to support children and families make the transition from cot to bed.

Worlds Apart launches its Ready For Bed? campaign

Worlds Apart has launched its Ready For Bed? campaign, designed to support children and families make the transition from cot to bed.

The firm has embarked on a fully integrated programme to offer consumers ideas and advice to help make the progression as smooth as possible.

Headed by NHS children’s sleep advisor, Mandy Gurney, the campaign features the likes of a Toddler Sleep Guide and advice videos available through the Worlds Apart website.

“To date, the campaign has experienced strong pick up in key parenting press including Parentdish, Gurgle.com and MadeforMums,” said a spokesperson for the firm.

Meanwhile, HelloHome’s new line of toddler beds has been developed to offer safe, age appropriate beds for youngsters, while Snuggletime Toddler Beds feature shaped sides and protective arms to keep young children safe.

To support retailers, Worlds Apart is now working alongside marketing teams at key retailers to develop consumer promotions.

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