Rakuten.co.uk will launch this October and Play.com will close in March 2015.

Rakuten to close Play.com and launch new UK website

Online retailer Rakuten has revealed its plans to launch a new UK website this year and close its Play.com site in 2015.

The Japanese firm bought Play.com in 2011, but is now looking at shutting down the site next March and redirect traffic to Rakuten.co.uk.

Retail Week reports that Rakuten.co.uk will launch in October of this year as part of its move to implement “global boarderless shopping in the future.”

The company also plans for merchants on the marketplace to sell to customer worldwide from the Rakuten site.

The new site will feature new personalization tools, allowing its merchants to personalize their online shops with branding, categories, products and stories as well as create exclusive offers.

The company has said that Rakuten.co.uk will be “the newest, most exciting marketplace in the UK.”

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