MGA Entertainment has bolstered its business across EMEA with the appointment of a new brand development manager.
Alexandra Barltrop (pictured) will manage the marketing support service for MGA’s distributors and EMEA direct sales teams. She will also advise on strategic development for the company’s brands.
Barltrop has worked for a host of well-known brands including Avon, Travis Perkins and, most recently, Extensis.
Andrew Laughton, EMEA managing director, commented: "We are delighted to have Alex on board. She will be a huge asset to the company, ensuring co-ordination across the markets and bringing a wealth of valuable strategic knowledge to the table, thus helping to further secure and maintain future growth for the businessd."