Doll range represents the 'evolving, diverse demographics of the American marketplace'.

US: One World Doll Project’s Prettie Girls land at Toys R Us

The One World Doll Project has signed a distribution deal with Toys R Us that sees its Prettie Girls multicultural fashion play dolls now available to buy online at Toysrus.com.

The Prettie Girls represent the ‘evolving, diverse demographics of the American marketplace’.

The first two dolls available to consumers are Lena, who is African-American, and Valencia, who is Hispanic.

“The Prettie Girls are fashionable, smart and inspirational," said Trent T. Daniel, founder of The One World Doll Project.

"They serve as positive role models for young girls, promoting genuine values and realistic physical attributes,”

“It is our mission to provide children with access to dolls that look like ‘me and my friends,’ and our partnership with Toys R Us validates the marketplace demand for a wider range of toys.”

Three more dolls in the range will be available this autumn.

Check Also

“Retailers are the biggest drivers for social and industry change,” says Lottie Dolls’ Ian Harkin

Retailers are the biggest driver for social change across the toy industry, but they have …