Pants on Fire has teamed up with Unilever UK to launch two new games based on the iconic divisive spread, Marmite.
Using Marmite’s famous tagline, Pants on Fire’s Marmite Love It or Hate It game (£15) challenges players to explore how much they really know about each other.
Elsewhere, Who Put the Marmite in the Fridge? (£6) is a game of pairs that sees players match the grocery items, pop them in the fridge but they have to avoid being the one left holding the jar of Marmite.
Both games hit the shelves of Waterstones, WHSmith and HMV at the end of August.
“Both games have been designed to fit with Marmite’s cheeky and unique brand image and we’re confident they’ll be sure-fire hits with lovers, and haters, of the tasty spread.” said Richard McLuckie, director at Pants on Fire Games.