Dream Lites is the number one item in total plush toys for 2014 year to date and Mookie Toys has detailed the TV marketing push for the brand happening throughout the rest of the year in the build up to Christmas.
A 20 second advert is set to appear from July 28th with 850TVR’s.
The commercial will be appearing for 13 weeks during the next five months on 17 channels including Milkshake, Nick Junior and Disney Junior.
Mookie believes the heavyweight campaign will ‘increase its popularity further as Dream Lites gain greater exposure in the build up to Christmas.’
Take a look at the advert below: