Brainstorm has launched its new website, now featuring a library of educational content for children, fans and consumers.
The company now hopes to draw kids to the new site through a series of secret codes detailed on packaging or product manuals.
Once on the site, kids and fans will be able to access a library of educational information, designed to compliment Brainstorm’s product portfolio.
The changes have been made to the Brainstorm website following further investment to give the brand a ‘fresh new look.’
Alongside its consumer content, the website also provides trade clients with an easy platform for accessing information about the Lancastrian firm’s expanding range of products, offers, news and more.
The firm does however ‘continue to resist the growing temptation to sell directly to the consumer,’ and insists that retailers can “feel comfortable about consumers visiting the Brainstorm website.”