Wooden toy retailer installs new 12ft x 4ft POS gondola in-store.

Bigjigs grows presence in Daniel of Windsor

Bigjigs has significantly increased its in-store presence in the Daniel of Windsor department store with a new 12ft x 4ft POS gondola.

The four-sided installation features products from the Bigjigs Toys, Bigjigs Rail and Baby Bigjigs ranges, allowing the store to greatly expanded its collection.

Since its arrival in-store, sales of Bigjigs products have seen circa 20 per cent increase in sales week on week.

The design includes shelf talkers, shelf strips and branded side panels and is intended to create a powerful in-store presence, attracting new customers as well as those already familiar with the brand.

In addition to the gondola, Bigjigs has spent the past year providing merchandising solutions for retailers with the introduction of 2ft stands, display stands and miscellaneous items such as shelf strips, shelf talkers and window display packs.

Warren Du Preez, toy buyer at Daniel of Windsor, said: "Over the past two years Daniel’s toy department has seen continual sales growth with Bigjigs. It’s always a pleasure to work with suppliers who adopt the ethos of not being prepared to remain content on the past success but to strive forward to improve sales year on year; an ethos clearly apparent with the Bigjigs team."

Bigjigs’ MD Liz Ireland added: "We are delighted that the Bigjigs gondola has had a positive impact within Daniels of Windsor. We are always looking at ways to imrpove merchandising solutions for our retailers and this installation highlights how we are providing our retailers with the very best tools to sell our products."

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