Argos has revealed its top toy predictions for Christmas 2014.
The list is as follows:
- My Friend Cayla (£59.99)
- Transfomers Stomp & Chomp Grimlock (£89.99)
- Xeno (£79.99)
- Teksta Dinosaur (£59.99)
- Disney Princess Snow Glow Elsa (£39.99)
- LEGO City Arctic Base Camp (£69.99)
- Nerf Demolisher (£44.99)
- My Monopoly (£21.99)
- Little Live Pets Birds Asstd (£9.99)
- Cra-Z-Loom Bracelet Maker (£14.99)
- VTech Kiddizoom Watch (£39.99)
- LeapFrog LeapBand Green (£29.99)
- Nerf Rebelle Agent Bow (£29.99)
Alongside its predictions, Argos has also unveiled the results of its research into tech and traditional toys, with 1,000 seven to eleven year olds surveyed.
The research found that 63 per cent of kids asked are spending over five hours a week playing with classic toys compared to 54 per cent that are spending the same amount of time on PC and console gaming.
The study also revealed that while computer games (69 per cent) and tablets and computers (50 per cent) top kids’ wish lists this Christmas, old favourites are not suffering in popularity.
The 1000 seven to eleven year olds surveyed said traditional toys like arts and crafts (40 per cent), board games (40 per cent), bricks and construction toys (35 per cent), and sports equipment (33 per cent) still appear high on Christmas lists.
36 per cent of kids said they will play with tech and traditional toys in equal measure on Christmas day.
“Children today have a breadth of choice when it comes to toys so it is great to see they are interested in a balance and are not bored of board games," said Anita Naik, author and parenting expert.
"Both ‘techy’ and traditional toys are equally stimulating for a child’s development and the two combined are the perfect recipe for interesting play.”
Linzi Walker, chief toy buyer at Argos, added: “Toy trends develop and change every year, and although tech is now given a heavy focus, categories such as arts and crafts are a phenomenal trend this year.
"In many cases the more innovative and technologically advanced toys like Cayla are built upon the simple classics such as the toy doll.”
Watch Argos unveil its top toy predictions live at 4pm, here.