UK games firm confident about the success of the Disney hit ahead of the launch of its first Frozen product.

Frozen success to mirror Toy Story legacy, says Esdevium

The success of Disney’s Frozen is likely to mirror the Toy Story legacy, according to UK games specialist Esdevium.

The firm unveiled its first Frozen product last month when it announced a six in one game set featuring a host of popular characters from the hit Disney animation.

The game is scheduled for release in Q3 of this year, and Esdevium is already expecting big things for the product.

“We have a lot of stock coming in for this new Frozen 6-in-1,” said Ben Hogg, marketing manager at Esdevium Games. “I have seen reports of there not being enough Frozen merchandise out there. If that’s the case, then at £14.99 for six different games in one, this is ideal for anyone with kids who love Frozen.

“We expect these games to be quite popular this year.”

The six in one game set will sit alongside esdevium’s current range of Disney pre-school games and brands including Jake and the Never Land Pirates, Disney Princess and Doc Mcstuffins.

“We have a really good range of Disney pre-school games and we think this is likely to be one of the most important that we have this year,” added Hogg. “We are growing a really good Disney portfolio now in terms of what we can offer for pre-school games, but Frozen will be one of the biggest ones we have got this year.”

The new game will contain six classic pre- school games including Crazy 8’s, Bingo and Pairs.

“We are absolutely delighted to offer the Frozen 6-in-1 game to our customers. It offers fantastic value at a time when parents will be actively looking for games for Christmas,” he concluded.

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