Collection is modelled on Iveco's heavy truck range.

Tomy rolls out new Big Works range

Tomy is launching a new range of city themed 1:16 scale toys – Big Works – modelled on Iveco’s heavy truck line.

Designed for three to eight year olds, the new collection includes a Dump Truck, Cement Mixer and a Rubbish Collection lorry. Products will be available to test drive at Truckfest South West & Wales on July 5th and 6th at the Three Counties Showground in Malvern.

Tomy will be showcasing the three new trucks on a strand opposite Iveco, featuring a designated Big Works branded play area, complete with play mats, hard hats, rocks and road signs. Children will have the chance to become official toy testers for the day, with all visitors receiving a ‘Big Works Official Tester’ badge.

They will also be in with a chance to win the new vehicles in a prize draw.

"We are thrilled to be launching our new Big Works range at Truckfest," said Emilia Lawes, senior sales and marketing manager across Tomy’s farm ranges. "It is the perfect audience for us and we cannot wait to see junior truckers getting to grips with the new Iveco toys."

The products will hit stores from August, with the Dump Truck priced at £34.99 and the Cement Mixer Lorry and Rubbish Collection Lorry priced at £39.99.

About dt-admin

Check Also

Mattel extends PlayBack recycling scheme to include Fisher-Price toys

Mattel, Inc. has announced the expansion of its Mattel PlayBack programme to now include Fisher-Price …