Carte Blanche has teamed up with Box of OMG to giveaway a host of characters from the Moshlings Collection.
The soft critters will be made available to children through the next box, which is released on July 4th.
Described by some as the ‘free Birchbox for kids’, Box of OMG is delivered to over 10,000 girls across the UK featuring music, movies, apps, make-up, magazines, books and more.
2000 of the next boxes to be distributed will feature a Moshlings Collection soft toy – one of 12 collectable characters.
The Moshling range includes fan-favourites and rare Moshlings, all with codes that enable kids to collect a digital version of their Moshling at moshimonsters.com.
Furthermore, fans and children who create an ‘unboxing video’ and post it to YouTube will stand the chance of winning the entire Moshling collection.
The winner is the child who creates the most creative and OMG video, reviewing the contents of their box.
Catherine Lawrence, brand manager at Carte Blanche, said: “We are excited to be working with Box of OMG again and are confident the Moshlings Collection wil be hugely popular among the kids involved.
“Moshlings have been flying off the shelves since their launch and working with Box of OMG will allow us to get the awesome characters in the hands of the target consumer and no doubt see some positive reactions in the unboxing videos.”
Marina Kenny, director of operations at SuperAwesome, added: “We are incredibly excited to be able to introduce the Moshlings to out Box of OMG community.
“Moshi Monsters has always been hugely popular with our audience so we can’t wait to see the kind of amazing unboxing videos and other user-generated content our kids will create with their Moshlings.”