Home / Media & PR / Mattel to make more bald Barbies for cancer patients
The doll – named Ella – was developed by the toy giant as a way of helping young children with cancer understand and come to terms with their situation.

Mattel to make more bald Barbies for cancer patients

Mattel has promised to manufacture more bald Barbie dolls for children with cancer.

The doll – named Ella – was developed by the toy giant as a way of helping young children with cancer understand and come to terms with their situation.

Ella – featuring a bald head and a selection of wigs – debuted in 2012, but instead of hitting toy shops, were distributed to hospitals around the US.

Now, following an online petition conducted by a mother of a cancer patient, Mattel has promised it will be increasing its Ella output.

Melissa Bumstead started the petition after she discovered the hospital where her four year old was being treated for leukemia, was soon to run out of the dolls.

Within three months, the petition had over 100,000 signatures. Mattel then got in touch with Melissa and promised to manufacture more Ella dolls and distribute them to children’s hospitals across the country.

CBS Local reports that Mattel told the Bumstead family that they plan to distribute the new Ella dolls in August with the goal of making new ones each year.

About dt-admin

Check Also

Children’s Media Conference rebrands as Children’s Media Community for 2020 as it moves its content and conference online

The Children’s Media Conference, now in its 17th year, is temporarily becoming The Children’s Media …