Carte Blanche has been nominated in the Point of Purchase Advertising International awards which recognise ‘excellence in the retail Point-of-Purchase arena’.
The firm has won six POPAI trophies over the last five years and this year has been nominated for its Moshlings Collection ‘Tree FSDU’ in the Sports, Toys and Accessories category.
Judges who voted for the innovative Moshlings display to progress to the next round included experts from P&G, Tesco, M&S, Boots, Dixons, Coke, Unilever and L’Oreal.
“We’re delighted to have been nominated as a POPAI Finalist again," said Julia Andrews, trade marketing manager at Carte Blanche.
"Point of Sale often goes unnoticed but it is a vital element of the marketing mix and has been a critical part in the success of the launch of the Moshlings Collection.
"Retailers and customers alike have embraced the clever and creative design of the FSDU, which adds to the in-store brand experience and undoubtedly drives sales.”
The awards will be held on Thursday, October 9th at London’s Tower Hotel.
Take a look at Carte Blanche’s ‘Tree FSDU’ below: