Australian pop singer, Cody Simpson (the fella pictured next to the guitar) is offering fans from across Europe the chance to play Uno backstage with him.
The offer is part of Mattel’s latest marketing campaign for the popular card game that sees Uno support the golden haired singer on his European tour.
As Simpson performs in over 15 cities across the continent, VIP competitions will run across key media, offering consumers the chance to win concert tickets and meet the pop star from Australia’s Gold Coast.
The campaign aims to drive Uno brand awareness while inspiring consumer to play the fast-paced game ‘anytime, anywhere’.
UK director of customer marketing and brand communications, Wendy Hill, said: “The partnership with Cody is a fantastic platform to bring people together through Uno and capture the essence of the game. It’s about fun and making memories.
“Cody also has a strong global presence and appeals to fans of all ages around the world, just like Uno.”