Toy giant Smyths Toys Superstores is growing its UK armada with plans for a new store in Grimsby.
The new opening will bring Smyths’ total number of stores in the UK and Ireland up to 69.
While the exact location is still to be confirmed, the local newspaper – Grimsby Telegraph – reports it will be on the site of Victoria Retail Park’s former JJB Sports store.
A spokesman for Smyths Toys said an official announcement will be made within the next couple of weeks.
The toy chain offers a range of toys, bikes, video games and more and was awarded Toy Retailer of the Year in January for companies with over 30 stores.