Warner Bros Consumer Products has revealed a multi-year deal with Allegre HKM to launch a range of Looney Tunes and NBA co-branded plush.
The range will feature puppets, cushions and plush key chains depicting popular characters such as Bugs Bunny, Daffy Duck and Sylvester dressed in NBA team jerseys.
The teams will include the likes of the Boston Celtics, Brooklyn Nets, Chicago Bulls, Los Angeles Lakers, Miami Heat and San Antonio Spurs.
Pilar Zulueta, executive vice president and general manager of WBCP EMEA, said: “Following the success of the first Looney Tunes Active and Jr NBA/ Jr. WNBA co-branded basketball clinic in London in January, we’re very proud to unveil Allegre HKM as the first partner to join the Looney Tunes NBA co-branded licensing programme.”
Eugenio Liu, founder of the Shanghai-based Allegre HKM, added: “We are very excited to be collaborating with Warner Bros. and the NBA on this exciting new initiative that combines the active credentials of the iconic Looney tunes and NBA brands.”