Rubie’s Masquerade is preparing to launch a new collection of dress-up based on the Hello Kitty and DC Comics Super Heroes mash up.
In association with Warner Bros, DC Entertainment and Sanrio, the new line will feature the likes of Hello Kitty’s take on Batgirl, Supergirl and Wonder Woman.
The new range will be available across the EMEA region from the end of 2014.
“We are thrilled to be collaborating with WBCP and Sanrio on this special project,” said Chris Isitt, vice president of Rubie’s EMEA and Australia.
“DC Comics character account for some of our best performing lines and our Hello Kitty costumes sell well across Europe.”
Executive vice president and general manager of Warner Bros. consumer Products, Pilar Zulueta, added: “We are delighted to unveil Rubie’s as the dress-up licensee for DC Comics Hello Kitty.
“Rubie’s fits perfectly with our strategy to work with a small number of the highest caliber licensing and retail partners who share our vision of delivering ‘must have’ products that will drive innovation in licensing.”