Vivid and Drumond Park have merged its operations in the UK and Ireland.
Vivid Group will now manage the sales, marketing and distribution of Drumond Park games brands in the UK and Ireland.
The move will create ‘the largest independent toy and games group in the UK market’ and as a result, both companies can expand their product development and marketing investment in the coming years.
A new Drumond Park sales division will operate within Vivid UK, reporting to Vivid UK commercial director Nick Thomas.
Customers will continue to work with their existing Drumond Park sales contacts, while Vivid’s customer service team will manage orders, expedite deliveries and manage invoices.
All Drumond Park marketing and advertising plans remains intact.
“This is a perfect merger for both companies as our strengths are totally complimentary”, stated Paul Weston, Vivid CEO.
“The new structure will enable us both to invest further in product development and marketing support while also providing customers with a streamlined logistics interface.”
Claire McCool, Drumond Park sales and marketing director, added: "We are proud to have built Drumond Park into the number one independent UK games business and partnering up with Vivid, a company that shares our values, passion and approach to business, brings an exciting new force to the industry.
"We really could not be working with a better team to continue to build the successful Drumond portfolio."