Home / Marketing / US: Party Animals launches first US Army licensed action figures for pre-schoolers
Aimed at the family market, Lil' Troops have been stripped of their weapons in place of friendlier accessories.

US: Party Animals launches first US Army licensed action figures for pre-schoolers

US collectibles firm Party Animal Inc has launched the world’s first line of action figures officially licensed by the US Army.

Aimed at the pre-school market, the collection of Lil’ Troops consists of five different figures to collect alongside a range of accessories.

However, conscious of the family market the firm is targeting, Party Animal has stripped the soldiers of their weapons, with the most dangerous accessory amounting to a pair of binoculars.

“The deal has been in the works for about 18 months,” McKenna Lovelace Vietmeier, marketing co-ordinator for Party Animal told Military Times.

“We do have demographic that is younger and we are sensitive about getting in to a field or introduce something with weapons and violence. That’s not really our market. We really want to make it family friendly.”

The set features a Desert Trooper with a canteen, an Infantryman holding a flag, Rescue Pilot with first aid bag, Recon Scout clutching binoculars and Urban Trooper with a handheld radio.

A portion of each Lil’ Troops sale will be donated to US Army Morale, Welfare and Recreation programmes.

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