Bananagrams has hired DMI Productions to help take the brand to the global stage.
With the aim of boosting the Bananagrams global image, DMI will create content for the games company’s social media channels, as well as overhaul the instructional videos for all the games in the range.
Working closely with the Banagrams marketing teams in the UK and the US, the two man firm – run by Stuart Turner and Deej Johnson – has already devised a number of creative concepts for marketing stills and videos to be used over the next year.
“DMI and Bananagrams is absolutely a match made in heaven,” said Rena Nathanson, MD and creator of Bananagrams.
“From the very start, DMI won us over with its totally bananas sense of humour and intrinsic understanding of what the Bananagrams voice should sound like. Through this partnership, they are helping us bring this voice to life in everything we do.
“Deej and Stuart have quickly become a key part of the global Bananagrams family and we’re all thrilled to have such a dynamic duo on board.”
Turner, DMI’s director of fun, added: “What happens when DMI gets together with Bananagrams? Well, our names anagram into Madman’s Bargain – maybe that’s what we made.
"The Bananagrams’ team is off the wall, hilarious, hard-working and brilliant. We are delighted to be creating new content with this fantastic brand.”