Former Spin Master and LEGO exec, Stuart Picton has joined Re:creation to head up the newly acquired Magic Choc brand.
Picton (pictured) will help head up the development of the brand and grow sales internationally.
Re:creation secured exclusive worldwide distribution rights earlier this month to Magic Choc and the Chocolate Picture Maker range and is already reporting strong interest. It will be showcasing the brand at Distoy from June 3rd to 6th in room 281.
"We are extremely excited about the potential for the range and look forward to sharing our plans with interested trade parties," commented Picton.