Character Options will showcase its premium brands at Harrogate this week, including a first look at the new Ben and Holly’s Little Kingdom collection.
Forming part of Character’s pre-school portfolio, the completely new Ben and Holly’s Little Kingdom toy range ‘perfectly depicts the nature of the TV series’.
Ben and Holly will join other brands like Peppa Pig, which has had Weebles added to the portfolio as well as a selection of new Muddy Puddle themed playsets this year.
With a new ninth TV series now fully launched, Character’s Fireman Sam collection will welcome the Ocean Rescue theme. This will include an Ocean Rescue Playset and the new Titan Rescue boat, which will see Fireman Sam take to the water to perform his heroic duties.
The ChillFactor brand will be boosted by the release of the ChillFactor Jelly Maker and Frozen Yoghurt maker in the autumn.
2014 will also see Teksta grow into a full brand called Teksta and Friends. Teksta T-Rex and Kitty will enter the range and Character believes they will be ‘a top choice for the pre-Christmas season’.
Character’s autumn/winter launches also include The Zelfs, Minecraft, Doctor Who and Scooby-Doo, each fully supported with TV and print advertising and ‘fully immersive’ PR campaigns.
At Toymaster this week, the firm claims to boast ‘a bag full of show deals that are not to be missed’.