Firm will be highlighting new launches from its popular Lalaloopsy collection.

TOYMASTER 2014: MGA and Zapf highlight key launches for autumn/winter

MGA Entertainment and Zapf Creation will be showcasing its latest autumn 2014 ranges at this year’s Toymaster show.

The firm will be highlighting new launches from its popular Lalaloopsy collection as well as demonstrating the growth of its Moxie Girls brand.

New products in the Lalaloopsy line include a button-sized collectable range, introducing over 100 new characters and new themed play-sets. The autumn launch will be supported by TV, PR, digital and merchandising campaigns.

Meanwhile, the Laloopsy Babies range continues to grow with a new nurturing doll, featuring a soft body, bottle, dummy and hat, while Lalaoopsy and Lalaloopsy Littles introduce new characters throughout the year.

Also in the MGA portfolio, the Moxie Girls brand is introducing new themes for this autumn, including baking creativity and hair play.

Elsewhere, the Zapf Creation portfolio sees expansion with new products such as an updated Baby Annabell and the autumn launch of the Baby Annabell Learns to Walk.

Following suit, the Mooshka range is expanding with a new interactive singing themed doll. The autumn Mooshka additions will be supported with TV activity.

Baby born will also be launching three theme focused TV segments. The first will showcase the Baby born Interactive accessories: Interactive Bathtub, Interactive Potty and Interactive Vanity Wash Basin.

The second will have a medical focus, revealing the Medical Laptop and Doctor Bed while the third theme will be princess related and showcase the Princess Bed.

Chou Chou will see the addition of the My First Tooth doll, while My Model Styling Head will also be a key focus for the show. 

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