Firm further boosts portfolio with Policemen, Crowned Queen and Coldstream Guard masks.

Mask-arade launches new London-themed line

Mask-arade has launched a new collection of London-themed half masks.

The newly stocked items include a Policeman, Crowned Queen and Coldstream Guard, with more lines to follow.

"After shipping 250,000 masks for Kate and William’s wedding in 2011, followed by nearly a million for the following year’s Jubilee, we expect our new half-masks to be extremely popular," said Chris O’Nyan, sales director at Mask-arade. "Advanced orders are already making thm one of our biggest selling lines – tourists love them."

The new collection joins the recently launched Historical Masks and Animal Masks, while Mask-arade has also secured the licence for Breaking Bad. Masks of leading characters Heisenberg and Jesse Pinkman are already on sale and apparently went down a storm at the recent ComicCon event.

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