The firm aims to “move closer to the consumer,” with its new content driven website.

Worlds Apart marks “exciting year” with new brand identity and website

Worlds Apart is marking the start of an “exciting year ahead,” by unveiling its new brand identity and website.

The new brand identity aims to take a fresh look at its portfolio of properties, including GoGlow, ReadyBed, BrightPlay Skoot and Freezeez.

The firm also aims to “move closer to the consumer,” with its new content driven website that features editorial content, advice and information as well as Real Mum Product Reviews.

‘The new brand identity offers a fresh look and tone of voice for the Worlds Apart corporate brand and its suite of masterbrands,’ read a statement from the firm.

‘For the first time in the company’s history, the brand is moving closer to the consumer. It’s new. It’s exciting.’

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