Tomy is championing the importance of story telling time with the launch of its Lamaze Story Maker Competition.
In celebration of the baby and parent bonding process, the firm is offering the chance for one parent to win a soft storybook, inspired by their own creative ideas.
The Lamaze Story Maker Competition has been designed to support key characters in its range as well as emphasising the sensory appeal of the brand.
‘The campaign highlights the diversity of the Lamaze range and celebrates on way in which the toys can help inspire special moments between parent and their children,’ read a statement from the toy firm.
To promote the initiative, Tomy has partnered with the online specialist, Babyworld.
Launched this month, the competition challenges parents to send in their own stories based on one of the four key Lamaze characters. The winning storyline will be made in to a limited edition soft book.