Cartamundi believes its Planes: Wings Around the Globe Game Box will be a hit for the firm following prior successes with other Disney properties.
Wings Around the Globe is a three-in-one game box containing the Wings Around the Globe Action game, the Planes Action game and the Planes Happy Families game.
Cartamundi has already successfully applied the multi- game format to Disney properties in the past.
“The Game Box is a very popular format across many of the licensed properties we work with, especially Disney, with which it has proved especially successful,” Trudi Bishop, head of marketing and licensing at Cartamundi Group, told ToyNews.
“This multi-game format has already been a hit for the Disney Princess and Minnie Mouse brands and we expect Planes to repeat that success.”
Planes: Fire & Rescue is set to land in UK cinemas in August and Cartamundi believes this will give all of its Planes titles a sales boost.
“The first Planes film launched many successful licensed products. Demand is clearly high,” continued Bishop.
“The new film meets that demand and will further boost it, so yes, we do expect sales of the Wings Around the Globe Game Box and other Planes-related games to increase.”
Cartamundi believes the run up to Christmas will prove to be a crucial period for Wings Around the Globe. Bishop added: “Interest will be high hard on the heels of the film sequel and DVD release. Expect, therefore, to see heightened marketing activity around this time, supported by a full PR programme, which will of course include the core Christmas gift guides.”