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UK and European distribution agreed for celeb favourite.

US backpack brand MadPax ready to hit the UK

Award winning US backpack brand, MadPax is coming to the UK in July, in time for the back to school season.

Created in Phoenix, Arizona in 2011, the backpacks are 3D inspired and aimed at kids of all ages.

Spiketus Rex was the first design, followed up by Bubble (pictured), a semi-rigid, semi-circles that pop out from the body of the backpack. These were then joined by Blok, a design which is aimed at fans of brands such as LEGO and Minecraft.

A number of famous faces and their children have been spotted with MadPax including Jennifer Hudson and her son David, Jennifer Garner’s daughter Violet Affleck, Spike Lee, Willow Smith, Britney Spears and her son Sean and Hugh Jackman and his children.

Scott Dry of Leeds-based SD Marketing commented: "Having agreed the UK and Eurpean distribution of MadPax, we are really delighted to be working with such an exciting unique brand and we have had a fantastic reaction to the product already."

Contact madpax@sdmarketing.co.uk or call 01132 588 630 for product, pricing and availability details.

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