Little Tikes has partnered with Butlins to support its new ‘Just for Tots’ short breaks.
Little Tikes will help drive consumers to Butlins seaside resorts by launching its Tikes Town zone at Butlins Bognor Regis, Minehead and Skegness resorts.
The ‘Just for Tots’ breaks, targeting families with pre-school aged children, will be held during term time and are designed to offer children an ‘engaging, entertaining and educational experience’.
Tikes Town will feature a plethora of Cozy Coupes and driving track, as well as housing Little Tikes’ new spring launches including playhouses, slides and trikes.
“We’re delighted to be able to support Butlins on the launch of its brand new four night ‘Just for Tots’ breaks," said Michelle Lilley, head of marketing for Little Tikes.
"Our experience within the pre-school market, has meant we’re able to help provide the type of experience that will support the under fives and encourage families to visit time and time again.
"By providing a fantastic Tikes Town, we not only offer children the chance to interact and play together, but allow parents to understand the toys that really spark kids’ imaginations and encourage learning.”
Butlins expects to attract up to 60,000 guests to its ‘Just for Tots’ breaks.
The four night Monday to Friday ‘Just For Tots’ shorts breaks take place from April through to September on selected dates at Butlins Bognor Regis, Minehead and Skegness resorts.