Home / Marketing / Interplay’s Butterfly World enjoys “huge success”
The firm reports the nature study kits 'almost sold out just weeks after initial launch.'

Interplay’s Butterfly World enjoys “huge success”

Interplay reports “huge success” for its latest My Living World activity kit, having almost sold out just weeks after its initial launch.

The popular My Living World Butterfly World is a nature study project that contains equipment to encourage kids to observe and study the life-cycle of butterflies.

The interactive kit includes a colour illustrated activity guide written by the nature expert Nick Baker, and features facts about caterpillars and butterflies as well as tips on how to find them in the wild.

“Having launched in the last week of February, it is already becoming one of the top favourites in the collection,” read a statement from Interplay.

Gemma Porter, marketing manager for the firm, added: “We are delighted with the new addition to the range, we have been encouraged by buyers for many seasons to include a butterfly option n our nature range and it seems their recommendations have proved successful.”

Butterfly World joins a portfolio of nature study kits, including Spider World, Triop World, Bug Safari, Ant World and Worm World.

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