Creative Toys’ new International SoccerStarz figures are now available to purchase at retailers worldwide.
The two inch hand-crafted miniature collectables are available in a variety of home and away international kits for the Brazil, Belgium, England, France, Germany and Uruguay national teams.
Fans can buy the figures in Team Pack Editions featuring up to 24 players, Four Figure Blister Packs, Single Blister Packs and Limited Edition Blind Bags.
The International SoccerStarz will be well supported with a large scale, cross platform marketing campaign that has already launched and is set to run throughout the World Cup.
This includes a heavy weight print, online, TV & social media campaign, as well as a variety of competitions and other cross promotional activity with key footballing partners.
"We’re extremely excited with the launch of the new International SoccerStarz Team Packs.’ said Mark Stinchcombe, head of Toy Division at Creative Toys Company.
"Expanding the SoccerStarz line up with leading international teams has always been our objective and we’re thrilled to have these launching on the eve of this year’s World Cup."