A live action Barbie movie is under development.
Mattel has partnered with Sony Pictures and Parkes & MacDonald to produce the first live action comedy build around the iconic fashion doll.
With a script from Sex and the City writer, Jenny Bicks well under way and the deal overseen by Sony Pictures’ chief, Amy Pascal, along with production president Hannah Minghella, reports suggest that production is set to begin this year.
Deadline reports that after long resisting movie overtures, Mattel finally invited a group of movie producers to pitch ideas.
While no details of the plot have been confirmed, a press release suggests that the winning movie pitch will see Barbie inhabit many of her iconic professions over her 50 year history.
“We have always thought that the Barbie story had great potential, but a universe of possibilities opened when Jenny [and Parkes & MacDonald] brought us their unexpected, clever and truly funny concept, said Minghella.
“It captures everything that has made Barbie a classic for generation after generation while also standing on its own, establishing Barbie as a truly original screen character.”
Tim Kiplin, Mattel’s EVP of global brands, added: “Barbie has entertained children and inspired their imagination and creativity for more than 50 years.
“Now is the right time in Barbie’s celebrated history for her to star in a live action, contemporary comedy that brings her playful personality to life for generations of fans.”
While the new production marks the character’s first starring role in a feature film, this is the second screen collaboration between Mattel and Sony, with a Masters of the Universe movie also under development.