Feedback from early sales in the US has revealed that the K’NEX Plants vs. Zombies range is ‘dramatically exceeding expectations’.
The line, based on the online game and mobile app, has performed strongly at retail with both the collectible Mystery Figure Bags and Building Sets delivering ‘outstanding results’ in just the first two weeks of availability.
“We set out to create a K’NEX Plants vs. Zombies Building Set line that would bring these exciting characters to life in a new way and, to date, the results have been incredible," said Michael Araten, president and CEO of K’NEX Brands.
"The initial feedback from consumers has been overwhelmingly positive and has confirmed our confidence in the strength of this exciting property,"
The K’NEX Plants vs. Zombies range will launch in the UK in June.