Microwavable plush toy specialist, Intelex is on track for “one of its strongest years to date.”
The company reports an increase in uptake of its range of heatable toys in the gifting departments of independent, High Street, home and interior stores, across the globe.
Now, with further extensions to the Intelex product range expected throughout the coming months, “2014 is set to be the Intelex Group’s strongest year yet.”
Among the new products scheduled for this year, will be Intelex’s line of Warmies. Filled with treated millet, six Warmies characters will hit shelves this year, with further line extensions in the pipeline.
Worldwide, the firm has sold over 11 million units of its flagship product, Cozy Plush.
This year the collection will welcome new additions including the Cozy Plush Badger, Turtle, Giraffe and Owl.
Furthermore, a new furry fox will join both the Cozy Plush line and the Hooty Friends range.
Sales director, Darren Ingram, said: “Multi-purpose toys will always have a great appeal.
“As soft cuddly toys by day nd warmable bed companions by night, our range of microwavable toys have the fun factor, and make excellent alternatives to the traditional hot water bottle.
“We receive regular feedback that both children and adults love the plush toys for their warmth and their relaxing soothing aroma.
“The heatable product market has evolved substantially since we created the original Hot-Pak.
“Our innovation pipeline is absolutely key to keep driving new creative products to market to keep retailers’ shelves fresh and consumers delighted year after year.”