Spin Master Toys is celebrating the ongoing success of its Flying Fairy by Flutterbye, with further products to be introduced this year.
The Flutterbye range has already expanded with the addition of Dance and Fly Fairy and Surprise Butterfly Diary, each to be supported with TV advertising hitting screens next week.
Spin Master’s mass marketing campaign delivered 850 TVRs in 2013.
The firm plans to continue this success with cinema advertising slots before TinkerBell and the Pirate Fairy.
New products in the range will be introduces this autumn/winter, with heavyweight TV support over he course of the year, alongside marketing and PR.