Mind Candy will be promoting a range of Moshi Monsters consumer products in a new ad campaign, running for one month across the key Easter period.
Featuring products from key partners including Vivid, Carte Blanche Group and Topps, the umbrella TV ad includes the Moshlings Collection soft toys, collectable Moshlings and Mash Up Trading Cards under the theme ‘How Do You Moshi?’
The 30-second commercial will appear 900 times from April 5th to April 26th across Channel 5, Cartoon Network and Nickelodeon. It will broadcast during programmes such as Spongebob Squarepants, iCarly and Adventure Time.
Mind Candy believes that the ad will reach over 2.7 million children aged six to nine.
In addition, the firm has created behind the scenes footage showing what is involved in making an advert, including exclusive interviews with the director, cast and crew.
The Moshi Monsters Magazine will also follow up on what happens behind the scenes of an ad shoot to encourage children into creative roles and help them understand the number of different career options available to them.