Home / Marketing / Panini readies for launch of 2014 FIFA World Cup sticker collection
The new collection will feature all 32 teams along with the world’s highest profile soccer superstars.

Panini readies for launch of 2014 FIFA World Cup sticker collection

Panini is preparing for the launch of its official 2014 FIFA World Cup sticker collection, with a promotional and press campaign scheduled for this weekend.

The new collection – celebrating this year’s world event taking place in Rio – will feature all 32 teams along with the world’s highest profile soccer superstars.

Collectors and football fans will be able to discover a range of stickers including special glitter stickers, featuring badges, official emblems, the official FIFA World Cup trophy and Brazuca stickers.

The collection will also feature a Panini dedicate sticker.

The collectible stickers company has been creating FIFA World Cup stickers since 1970, and is looking forward to launching its latest collection, with prices starting at 50p a packet and starter packs retailing for £2.99.

“Don’t miss out on the world’s most famous footballing event. Get stuck in with tips, dedicated team pages and Panini stickers,” read a statement from Panini.

There are 640 stickers to collect including 40 special stickers. The launch will be supported with a multi-channel marketing campaign including TV advertising, cover mount activity, press and web advertising, a digital campaign and nation wide sampling.

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