Firm has now entered negotiations with Re:creation Limited with a view to signing a new world-wide distribution agreement.

Choc-o-Bloc acquired by its original founders

Choc-O-Bloc, creators and manufacturers of the award winning Magic Choc range, has been bought by a new company formed by its original founders Stephen and Karen Lennie.

The new company is funded by private investors from the Rust Group and Choc-O-Bloc has now entered negotiations with Re:creation Limited with a view to signing a new world-wide distribution agreement to meet the market demands from existing and potential customers who currently include Tesco and Toys R Us in the UK.

“I am delighted that my family business has been given a new lease of life and I am really looking forward to the next exciting phase of growth for Magic Choc," said original founder Stephen Lennie.

Michael Lehrter, chief executive of Re:creation Limited and on behalf of The Rust Group added: “We are really excited to be partnering with Choc-O-Bloc on this exciting new venture.

"The Magic Choc range is hugely innovative and successfully brings together everything that children love: chocolate, creativity and fun.

"We look forward to negotiating a new worldwide distribution in the coming days and helping to build Magic Choc into a worldwide brand.”

Check Also

TOMY and Drumond Park launches A-lister social media influencer campaign for Articulate FAME

TOMY has partnered with the children’s media agency, KidsKnowBest to launch a dedicated influencer campaign …