The LEGO rental service is now looking to expand with more toys and possible UK move.

‘Netflix service for LEGO’ Pley secures millions in funding

Pley, the ‘Netflix service for LEGO,’ is looking to expand its operations with more toys after securing millions of pounds in funding this week.

The online service currently holds thousands of different LEGO sets that families can rent out, play with and return for a monthly fee.

Delivering the sets to homes across the US, Pley has revealed that if the venture proves to be successful in the territory, it could be extended to the UK, reports Metro.

The site was launched in the US last summer offering a variety of membership plans and the choice for fans to purchase sets they can’t bear to part with.

The LEGO set rental service offers free delivery on all of its set, which are cleaned and sterilised upon return.

“Pley is uniquely positioned to create a new paradigm for play as it expands to multiple to lines for different ages,” said Julie Allegro, investor at Allegro Ventures, and an investor in the Pley LEGO service.

“I believe that the company is solving a real problem for busy parents and this is validated by its incredible growth in a short time.”

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