Toy Essentials, the retail arm of Educational Essentials, has appointed two new sales agents.
Raymond Nedas (pictured) has joined the firm to represent its portfolio of brands such as Dunecraft, Plasmacar and Plastwood across Norfolk, Kent and Oxfordshire.
Meanwhile, Ian Minford will cover the whole of Ireland.
Managing director, Robin Bennett, has welcomed the two new agents, who between them boast more than two decades of experience in toy retail.
“I have known both of these guys for many years,” he said.
“They both have excellent reputations as well as fantastic contacts in the field.
“We are confident that they will be able to make major in-roads into retail outlets in areas that are difficult for us to reach.”
Nedas added: “It is great to be working with Robin and his team. Although Toy Essentials is a new concept, it has all the credentials of a highly established and successful company behind it, as well as a really strong, quality range.”
The firm is now in further talks to tie up the rest of the UK territories including the South West, North and the Midlands.